SAMSUNG // RETAIL LFD REELS
DIRECTION / DESIGN / ANIMATION: MOJO
CLIENT: SAMSUNG ASIA
SAMSUNG's retail outlets are all equipped with high resolution LFD video walls to showcase their latest product videos. To help enhance the SAMSUNG experience and create a fully immersive retail environment, SAMSUNG brought in MOJO to design a looping animation of 4-mins, to create a story by bringing to life the 3 iconic SAMSUNG mobile wallpapers - namely the Ripples, Feather and Dandelion. MOJO pieced together 3 different scenarios featuring water ripples, drifting feathers and a lush field of dandelions, journeying from day through night, and combining the gentle imageries of nature with a subtle touch of technology. The results was 4-mins of visual poetry projected onto giant video walls in SAMSUNG retail stores all around Asia.