STARHUB // SUPERSPORTS 360 BRANDING

 

DIRECTION / DESIGN / ANIMATION: MOJO

CLIENT: MP & SILVA (FOR STARHUB SUPERSPORTS)


SUPERPSPORTS 360 is a new channel by STARHUB that promises the best local and international sports coverage, aimed at delivering the day’s most relevant sports updates and highlights. SUPERSPORTS 360 is the only local daily sports show that features sports action and highlights from around the world, including overseas coverage of Singapore athletes in action, an extensive line-up of the top football leagues, the NBA, Grand Slam tennis, top golfing events and much more. MOJO was commissioned by MP & SILVA to brand this new show, starting from the Show Logo Design. Building on the idea of a '360 degree turn', a dynamic logo was designed, with multiple concentric rings revolving around the '0' in '360' to represent the show's 360 degree view on sports. A full set of graphics elements were produced to give the show a comprehensive look and feel, including Opener, Lowerthirds, Transitions, Presenter's Backgrounds etc.